I have a theory, which is that cards with such intriguing, new things as manu-leather-nameplates take about a year to find their way out of retail and hobby boxes into various trade and contest winnings packages. The card above is from 2011 Topps S2.
Crackin' Wax! Topher's been a great guy in the blogging community with his "Take My Cards" program, so magna laus to him for that. (That's great praise for the non-Latinists :-) Thanks Topher!